Gregory McFarland | Healthcare AI Revenue Leadership

Engineered for Real-World Adoption.

I help healthcare and health-tech teams convert AI strategy into scalable revenue through sales engineering leadership, GTM design, and RevOps execution discipline.

Gregory McFarland — former Nuance & Microsoft healthcare revenue leader.

$1B+ pipeline 3,600+ annual deals 40% faster cycles

$1B+Annual pipeline support

3,000+Healthcare enterprises

40%Sales cycle reduction

Core Capabilities

Healthcare AI GTM

Translate product capabilities into credible market positioning, enterprise messaging, and repeatable adoption motion.

Sales Engineering Leadership

Build high-performing technical sales organizations that improve win-rates, deal quality, and executive confidence.

RevOps Architecture

Implement pipeline governance, forecast discipline, and operational controls that scale with enterprise growth.

Selected Outcomes

$1B+ Pipeline Accountability

Led technical sales and revenue operations frameworks supporting enterprise healthcare AI commercial execution at scale.

3,600+ Annual Deals

Built deal desk and qualification structures that improved predictability across complex, multi-stakeholder opportunities.

Up to 40% Faster Cycles

Reduced cycle friction with standardized discovery, security/compliance workflows, and better pre-sales alignment.

Operating Approach

1) Diagnose

Assess pipeline motion, technical-sales friction, and commercial risk points.

2) Design

Build practical GTM and RevOps frameworks aligned to buyer reality and team capacity.

3) Deploy

Operationalize playbooks, messaging, and deal execution patterns with clear ownership.

4) De-risk & Scale

Install inspection cadence, forecast rigor, and improvement loops for durable growth.

About Gregory McFarland

Greg is a healthcare AI and enterprise SaaS executive with 26+ years across Dictaphone, Nuance, and Microsoft. He has built and led sales engineering and revenue operations organizations through major growth stages, with deep experience in enterprise healthcare sales environments and multi-stakeholder execution.

His leadership style blends strategic clarity with operational rigor—turning complex technical offerings into revenue-ready commercial engines.

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If you’re scaling healthcare AI commercialization, let’s align strategy with execution.